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i-mode Strategy [Takeshi Natsuno] on pyzavumanaco.tk *FREE* shipping on qualifying offers. First introduced in , i-mode was the world's first smart phone for.
Table of contents

I-Mode: DoCoMo's Success Story

More than 30 million people use smart phones and the Japan-wide i-mode infrastructure for mobile email and Internet access. When using i-mode services, you don't pay for the time you're connected to a Web site or service, but are charged only according to the volume of data transmitted.

Navigation menu

This is the first carrier service we've announced, but it's a harbinger of other services we'll be offering. You'll be hearing a lot more from us. In keeping with tradition, we have been quick to dismiss its western equivalent, WAP as a failure and quick to send people east to learn the secrets of i-mode.

However, i-mode is a success for the same reason that WAP is not, and the sooner we understand that, the better. The sooner we will understand that the problem is not with the product, but rather with its implementation. There is no point in importing a Japanese car, if there are no roads on which to drive.

Teaching Materials

The European mobile market is lacking the network of roads and the road pricing system required to handle 3G mobile technologies and services. It lacks the kind of road system that can connect and integrate operators, content providers, media companies and users. This is a virtual road system, with virtual road pricing.

The more you want to see and the faster you want to go, the more you will have to pay. Bringing i-mode to Europe will not solve the problem with no roads and no road pricing.


  1. I-Mode: DoCoMo's Success Story!
  2. Frommers Madrid (Frommers Complete).
  3. Logic;
  4. Koreri Messianic Movements in the Biak-Numfor Culture Area: Koninklijk Instituut Voor Taal-, Land-, En Volkenkunde Translation Series 15!
  5. Forerunner of mobile Internet, i-mode is fading in Europe?

European mobile operators alone hold the key to solving this problem. It lacks the kind of road system that can connect and integrate operators, content providers, media companies and users. This is a virtual road system, with virtual road pricing.

i-mode shows the way …Content Driving 3GVoice&Data

The more you want to see and the faster you want to go, the more you will have to pay. Bringing i-mode to Europe will not solve the problem with no roads and no road pricing.


  • Fler böcker av Natsuno Takeshi Natsuno!
  • NTT DoCoMo, Hutchison Bring i-mode to Hong Kong, Macau | CIO!
  • Functional Morphology of the Endocrine Heart.
  • Primary Site Navigation?
  • The Economic Development of Japan c. 1868–1941;
  • User interface design for humans.
  • European mobile operators alone hold the key to solving this problem. Operators must lead the way in formulating and implementing business models and establishing partnerships based on revenue sharing. They must accept their role as the collective driving force in the market for 3G services.

    While 2G mobile services are stand-alone products, many 2.

    These services include those based on Customer Identification, Location, M-gaming, Community and other platforms. If operators and content providers are to mutually realise the potential of these kinds of services, they must agree on standards.

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